Bring Back The Noise
An in depth look at what the Toon Ultras are doing to re-generate the electricity at St James' Park
The good name of Newcastle United has always been backed heavily by the best supporters in the country, and in many eyes the entire planet.
Now after 38 years without a trophy not many fans around the rest of the world could blame them if season tickets were thrown on to the pitch at the end of the season and many walked away.
However, we don't do it like that in Newcastle - as the Toon Ultras are proving with their 'Bring Back The Noise' campaign.
Certain substandard performances have muted the St James' Park crowd in recent years but attendances have remained some of the best in the UK.
Indeed, how many teams would attract 50,000 plus crowds for mid-table football?
True, Glenn Roeder has been dealing with the worst injury crisis in the club's history.
But for many the performances of individuals have not mirrored the efforts of the Toon fans.
Against Manchester City, the Toon Ultras are looking to pump up the volume.
For many years people called for a singing section at SJP but for some reason it never came off.
Instead the Toon Ultras went out and simply made their own - making Level 7 their home.
Despite the fact they are up in the skies at Leazes, they can still be heard loudest at most home games.
And in the recent UEFA Cup games, they branched out to the Gallowgate corner to make sure their loud support was heard at both ends of the stadium.
The feeling on Tyneside now is that regardless of how certain individuals perform on the turf, the Toon Army, the Geordie Nation - the people - are going to make sure their reputation remains the same.
But hey, when have the Toon fans ever let themselves down?
You'll always get the odd idiot who doesn't fly the flag for the Geordie Nation in the right manner but overall they usually make the hairs stand up on the back of your neck.
Yes, i'm talking about atmospheres like Man U 5-0, Barcelona 3-2 or Sheff Wed 8-0.
But i'm also talking about walking back down Wembley way - after cup final defeats against Arsenal and Man U - and still out singing a team that had just done what all Geordies crave - win a trophy!
And who can forget games like Portsmouth 92 when David Kelly scored to probably stop United going out of business or any away game you have ever been on in your life, there aren't many Newcastle fans that haven't made themselves heard when needed.
Yet anyone would admit the atmosphere has dipped somewhat in recent times.
Toon Ultras was orginally created by United fan Michael Luke but a spokesman says: "We believe in standing and supporting your club, singing your heart out for the full 90 minutes.
"We try to bring variation to our song repertoire by thinking up new chants and bringing back old chants which have been forgotten over the years. ItÃ¢ÂÂs not all about vocal support however.
"As Toon Ultras we are constantly discussing ideas to put on visual displays of sorts as well as promoting the idea of flags and scarves at Newcastle match.
"These ideas were put into motion with the purchase of the Ã¢ÂÂToon UltrasÃ¢ÂÂ banner, which can be seen at most home games.
"We are aware that there are other Ultra groups around Europe, and there is an unwanted connotation of hooliganism and violence surrounding the word.
"However, we would like to emphasise strongly that we are not hooligans, as is the case with most Ultra groups across Europe."
Against Man City the aim off the pitch is a simple one.
And it's an aim that's been talked about from the pub, to the post office, to the chippy or the bus stop, basically anywhere you walk in Toon Land: Bring Back The Noise.