Is Mike Ashley the Geordie Abramovich we've been waiting for?
Not long after 2pm today the black and white world was significantly shaken by news that another new era was about to dawn at St James' Park.
Sir John Hall and his son Douglas sold their shares in the club to sports tycoon Mike Ashley, the 25th richest guy in the country according to the Sunday Times, meaning he now owns just less than 42% of Newcastle United FC.
He said today: "I am delighted to have this opportunity to invest in Newcastle United.
"The club has a fantastic infrastructure, for which Sir John and the board must take much of the credit.
"I am pleased that Sir John has agreed to remain as Life President of the club.
"Newcastle United has a wonderful heritage and the passion of its fans is legendary. I am sure that, like me, they are already excited about the prospects for next season under the new manager's stewardship."
It all means a A ÃÂ£133m takeover of Newcastle United which has now kicked off.
And if that means investment on the pitch, it should be time to be popping the champagne corks shouldn't it?
The Halls leave behind a legacy of a stable football club that was on its last legs back in 1992 when it was almost relegated to the old Third Division and went out of business.
Anyone that was there before Sir John Hall came in will know what a crumbling dust bowl St James' Park was and how United tried to win back their place in the top flight with players like Scott Sloan, Billy Askew and Mark Stimson on their books.
In short - it was like going to war with a pop gun!
United then turned to a team largely made up of home grown talent such as Lee Clark, Alan Thompson and Robbie Elliott and older stagers like Micky Quinn and Gavin Peacock, it still wasn't enough.
Ossie Ardiles almost took United down.
In came Kevin Keegan and suddenly the backing was there.
From the bottom of Division Two to the top of the Premiership in four short years, it was the journey of a lifetime.
But things soon turned sour and when Sir John took a backseat, the club also took a nosedive and went from second in 1997 to 13th a year later.
True United were still a big club but they were never five minutes away from a crisis and after 10 years of huff and puff, with just the Sir Bobby Robson era to really enjoy after Keegan.
It was back to reality.
Graeme Souness, who struggled, and the Glenn Roeder, who couldn't lift Newcastle any higher than seventh in his first season and then 13th again in his second, failed to raise the roof.
Now with Sam Allardyce installed again, the hope that millions will be injected into the team leave us dreaming again of the big time.
But is now the time to get too excited?
Will we go down the path of Chelsea? Or will it be the same as Aston Villa or West Ham, who struggled to stay up despite big invest already?
If Mike Ashley is the Geordie Abramovich, welcome aboard.