So Sunderland's first big strike in the transfer market is a player who could hardly hit a barn door in the Premiership in the eyes of thousands of Geordie fans.
OK, he didn't get a run in the team like some players have but given Michael Chopra's reputation as a predator, the chances he did get - he didn't take.
Chops did brilliantly for Cardiff last season but what evidence or erroneous information has been provided for Sunderland to splash out a big chunk of their kitty to make the Geordie a Black Cat and expect him to repeat it in the Premiership?
Would I be erroneous or ridiculous to report that Sunderland have wasted their money on signing a player that couldn't cut the cloth in the Premiership?
Don't get me wrong, every Geordie wanted Chops to get it right at Newcastle, but now what will Toon fans want?
Good luck to Chopra and a huge pat on the back to him for being so brave.
Not only to go out and attempt to prove the world wrong but also to win over the Sunderland fans who are still reeling from THAT goal in the 4-1 demolition job in the derby last time around!
I mean if 206 goal Shearer is c*** according to those on the Wear, where exactly does that leave Chops?
This week Sunderland fans were told to chill by their leader Roy Keane about potential signings but it's United transfer targets - the likes of Gabriel Heinze - that have caused a stir all the way down the A19.
So has a summer of constructive work and recruitment of four proven players by Big Sam actually stunned United's rivals into action by signing anyone they can get their hands on?
Chopra at Sunderland? Tuncay Sanli and Jeremie Aliadiere at Boro?
Hardly proven quality like Viduka, Geremi, Rozenhal or Barton is it?
If Newcastle struggled in the Premiership and finished 13th with the likes of experienced campaigners like Duff, Butt, Carr, Given, Dyer, Parker, Milner, Babayaro, what can be said of Boro and Sunderland's chances this time around, with no experience and in Boro's case, a weaker team than last time out without 19 goal top man Viduka.
Traditionally, the view on Tyneside is that nobody really cares about finishing above Sunderland and Boro in the table.
The viewpoint in my opinion is the top four is the target and if you finish around that area, you will finish above them both anyway.
I mean if you finished 12th but above one of your rivals, would you care about being North-East Top Dogs?
But with all three clubs back in the Premiership, it's going to be interesting.
Especially with Chopra leading the line for Sunderland.
See Chopra's only goal in the Premiership for Newcastle.
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