Mike Ashley always comes across as a bloke who is going to do it his way but while many fans are still dreaming of the Toon tycoon bringing in a "wow signing" it's good to know he's got the Geordie nation's interests at heart by kicking off the new season by getting the first round in.
Toon supporters who are in the stadium before 14:10 on Saturday against Bolton will be treated a free pint from our friends at Carling and while it's points not pints that are the priority on the field, getting fans into the ground early is another move to build up the atmosphere hot on the heels of the club announcing Graeme Danby's appearance on the pitch before the game to sing the Blaydon Races.
It's a great chance to take advantage of the feel-good factor at the club and this can only help turn this stadium into the fortress it once was under Kevin Keegan.
Mind you back then most fans headed to the St James's Park at about five to three during the traditional kick off times on Saturdays with many using valuable drinking time before the game to enjoy their match-day experience to the limit.
Beer and Newcastle United have always gone hand in hand - and most Toon supporting adults would say beer is a necessity when it comes to supporting the Mags after all we've been through down the years!
And if the latest ploy is to get people in early - something that is actively encouraged across the pond in the NFL, NBA and NHL - to get the party started then fair play to the club.
It was all a bit of an anti climax the last time Bolton were in Toon but already on the streets of Tyneside there is a feeling something special is beginning to happen.
I just hope this isn't deja vu!
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