Running football clubs for dummies
If ever you needed even more evidence that Mike Ashley hasn't got a clue how it all works up here on Tyneside - what many hope will be the beginning of the end of the Toon tycoon's ill-fated period in charge via the form of a statement in the Sunday press has rubber stamped it all.
Ashley's admission that he's not an "expert" when it comes to football is at least honest but it's too little, and far, far, far too late.
For crying out loud, we're in the Championship now and every single second tier club already has a one month advantage on us.
And the fact that Ashley and Co have wasted a week of messing around and not appointing Alan Shearer is also likely to count against us.
I'm not an expert myself at running businesses but I tell you what, it surely doesn't take a brain surgeon to work out that the future of the club will be better in the hands of Shearer.
Shearer's presence also makes it a more valuable product in charge in my humble opinion too.
If Ashley's achieved anything so far, it's been a guide book in how not to run Newcastle United.
New owners have a clear insight on what you can and can't get away with.
To be honest, Ashley quite rightly states he's made loads of mistakes.
Yet he should have known this was a special place (maybe he should have listened to the late great Ronnie Lambert's Home Newcastle a few times to work that out) in the world early on and whatever anybody says we're different to any other football backwater or outpost - end of story.
But he was right to get rid of Sam Allardyce and his garbage style of football and over inflated opinion of himself, which was always going to bog United down.
He was right, in my opinion, to get Kevin Keegan back in.
However, he then undone all of that good work by bringing in people who couldn't handle the heat on Tyneside in Dennis Wise and Tony Jimenez - who have actually brought nothing to the table at St James's Park.
We were led to believe they were responsible for Sebastien Bassong for a while but it emerged that Wise actually screwed up signing the classy Frenchman and it was Kevin Keegan who delivered the goods much to the frustration of little Dennis.
He was also correct to bring in Shearer - but it was too late in the day with Newcastle staring the second tier of English football in the face.
In between all of that Ashley arrogantly snubbed the local Press and first handed the responsibility of that to Chris Mort.
To be fair to Mort he tried his best and he was quite polite about it all but while he knows his stuff in terms of law he was always a novice football chairman.
And you can put the managing director in that category as well.
He may well know the score when it comes to running a casino and his dealings of late with the local papers have been better.
Much better than when Keegan quit in September and Ashley and Co ran for the hills.
But at the end of the day you need football people in charge of a football club to go with people who know how to run a business.
Newcastle United is more than a business up here; it's a way of life.
For me it's always been the last thing I think of at night and the first thing I think of in the morning.
Last Monday morning for two seconds, I thought it was all a nightmare that we'd been relegated but the reality is the club is in trouble unless major decisions are made this week.
Yes were up for sale for the second time in a year but while Ashley is in charge he has a responsibility to run the club in proper manner and do what's best for the future.
Is he capable of doing that?
I'm not sure, having never had the chance to talk to him during his two years at the club (with bodyguards at his side ready to use physical force to sweep away annoying journalists) his public image is terrible in my opinion.
My feelings of it are that Ashley is just an out of condition bloke who used to sit with the fans.
A bloke in a Toon top who tried to impress us all by necking a point in a oner when we were getting torn to shreds at Arsenal.
That day Keegan and Wise are alleged to have had strong words in the tunnel over transfers.
Days later Ashley backed Wise over KK in a situation that was no brainer - he should have kicked Wise all the way back to the Kings Road.
In a week when Ashley again shunned interviews in the press and wielded the axe with job cuts to genuine local people who care about the club this week, the tycoon then used the Sunday Times to tell his story.
Now I'm not sure about you - but here in North Shields your average guy who enjoys one of the few pleasures in life of having a pint during a recession is not spotted going into the Pow Burn in Shields or the Gunner with the Times under his arm is he?
Not for the first time, they knowingly used the wrong platform to talk to their fans.
People hurled plenty of abuse this way when Llambias broke the club's silence and spoke of his five year plan.
There were accusations that he wasn't pressed over questions that Chronicle readers had the chance to ask at the time.
The cold facts were he was pressed and the home truths are that his answers were simply unconvincing - that was their shot at it and their chance to sell the club.
So there you have it, a collection of thoughts in the aftermath of Ashley's second "I'm selling up" story in less than 10 months.
Whoever takes over now can use this as a guide on how not to run Newcastle United.
WHAT DO YOU THINK?