Cup of joy!
No matter what camp you're in when it comes to prioritising your hopes and dreams for the season there can't be a Toon fan out there who would find losing to Peterborough United an easy one to stomach.
The debate over whether getting promoted or doing something unheard of to most of us - winning a trophy - will rumble on.
Of course getting promoted has to be the main aim this season but success in the Carling Cup wouldn't go a miss either.
The depth of the squad is certainly one cause for concern but there are so many reasons why Newcastle should be sweating blood to make sure they avoid what would be an upset at London Road and get themselves in the hat four round four.
Never mind the notion that you can't do well in both competitions.
Burnley proved last season just what an extra boost doing well in the cup does for you - it proved to be the catalyst for promotion for the lads from Turf Moor.
And way back in 1991 Sheff Wed won the League Cup when they were playing in the Second Division.
Winning also becomes a nice habit and the prospect of welcoming some of our old friends from the Premier League back to St James's must be an incentive for a bunch of players who are trying to prove a point from last season.
All in all the longer we're talking about the Carling Cup the better as far as I'm concerned.
Bring it on!