Doing it for Bobby
As we reach the anniversary of the passing of Sir Bobby Robson it's clear that the benchmark set by the Geordie gentleman may well turn out to be the legacy of one of football's greatest men.
It took Robson just over two and a bit years to haul Newcastle from the bottom of the Premier League and into the Champions League.
People say that when Kevin Keegan hauled Newcastle from the old Second Division to third place it would be unfair to expect the same from the modern crop of players as standards have gone through the roof in terms of money and the top four.
Of course they're right.
But if that is the case, then where does that rank Sir Bob's achievements in 2002?
This was nine years on from Keegan's third place and even then the top four were Man United, Arsenal, Liverpool and Chelsea.
Robson managed to break that up and although it was pre-Abramovich at Chelsea and quite some time before Manchester City pumped in zillions at Eastlands, to break into that top four in such rapid fashion and challenge for the title was an amazing achievement in which Newcastle fell just short.
To expect that from the current squad is unrealistic, and even 15th place may be considered as a success this season by some.
But it's interesting to hear the views of Kevin Nolan, Andy Carroll, Alan Smith et al, who feel that in time Newcastle can head back where "they belong".
Just like Keegan, Robson raised those expectations and if the current squad can feed from that, then all the better.