Getting the priorities right
Newcastle United boss Chris Hughton is as honest as they come - and ahead of the trip to Chelsea, the gaffer wanted to make it clear to Toon fans that he was making "significant changes" to his side.
Gone, it would appear, are the days of even harbouring hopes of winning a trophy the word from boardrooms up and down the country, given the financial climate, is that this is the way forward.
Winning the FA Cup and even reaching the final last year has done very little for Portsmouth as they sit slumped in the lower reaches of the Championship.
By the same token when Middlesbrough won the Carling Cup in 2004, it brought a feel-good factor to the club which not only sent them into Europe but paved the way for the UEFA Cup the next season via the league - and some memorable Euro nights along the way for the fans.
Surely staying up AND trying to win the Carling Cup should be a possibility for Newcastle?
So, it would appear that Hughton's policy of resting/protecting his key men for the Premier League is, at this moment in time, the right way to go about business.
Have we reached the stage where survival in the Premier League means more than winning something?
It would appear so - even if you are yet to see Newcastle win something worth winning in your lifetime.
Surely the Carling Cup with all its spin offs is worth winning?
Financially, you'd have to say no - despite a place in the Europa League on offer for the eventual winners.
But winning trophies SHOULD be the lifeblood of the game - not that we'd know much about that!
Man U took the trophy last season and won ÃÂ£100,000 in prize money - but for Newcastle this season they'd get about ÃÂ£7,000,000 if they finished in 13th place and ÃÂ£3.2 million for finishing fourth bottom - to go with next season's TV money.
So, the consequences of the cautious approach see a much changed Newcastle take on a young Chelsea team at Stamford Bridge.
This will give young players at Newcastle some much needed experience but the debate remains open.
If Newcastle lose, it will be deemed as another wasted opportunity to end the trophy drought.
And if teams are going to mess about with the League Cup playing reserve sides, dwindling gates in the early round leave you wondering if the whole thing is worth it full stop?
I'd like to say yes, but it appears that the Carling Cup has lost its fizz.