You can't say Alan Pardew hasn't got bottle!
Alan Pardew summed it all up well enough at his first meeting with the media when stating he'd had texts from friends telling him he was "mad" to take the managerial post at Newcastle United.
Already without a ball being kicked Pardew faces a battle to win over supporters after replacing the popular figure of Chris Hughton.
He stated it was impossibe to win a PR battle, he was right about that too, and then he went on to claim it was all about results.
He was right about that one too.
Whatever you're feelings are on Pardew - you can't say he doesn't have bottle.
One way or another, if he doesn't understand the passion of the Geordie public now, he will do come Saturday night.
Already the doubters have not been in short supply.
Already many have discussed his record elsewhere.
And already people have told him he's got a tough act to follow.
It would appear he's already faced up to it in some ways: "I know one of the biggest jobs is to make sure the players don't resent me", he said.
As I say, bottle can't be in short supply - the fixture list for December underlines that!
For that we'll need more of the passion that once resulted in Pardew squaring up to Arsene Wenger on the touchline.
Bottle, courage, bravery and a thick set of skin are the attributes Pardew requires to get through this.
Especially after signing a sensational five year deal.
And the five year plan?
It would appear to be bringing young players - or "local players" in the words of Pardew - is the order of the day.
The odds of success?
They are long in my opinion but not impossible.
The next major trophy has never been within reach since the days of Sir Bobby Robson - unless you count the Intertoto Cup that is.
Pardew arrives as a non-Messianic figure - exactly Hughton.
Hughton won over the fans and some sections of the media slowly but surely and not may would have predicted that his Toon exit would be so painful.
Hughton's legacy has been to give the Geordie fans some pride back.
As mentioned, the 5-1 pasting over Sunderland, the Championship title romp and all of the great memores to go with it and some excellent away days at Chelsea and Arsenal this season.
Therefore, Hughton is living proof you can win the fans - but Pardew has work to do in order to achieve it.
In football all a manager can ask for is a fair crack of that whip.
He will need the players behind him if Newcastle are to build on their 19 point start with 21 needed to all but guarantee a place in the top flight next season.
When Pardew broke off from a Sky interview to say he wanted to get to work with the players, you couldn't really blame him.
The hard work appears to have already started.
It doesn't look like it will be easy by any stretch of the imagination - but when has it ever been easy at Newcastle United?
Over to you Alan.