Football logic or business logic?
Ask any Newcastle United fan right now what is on their mind at the moment and the answer could be a "left-back" and a "striker".
Then there is the money question...
Where is it? No, not the £35million, the now advanced kitty of over £40million following summer sales of Kevin Nolan and Jose Enrique.
Yes, go anywhere on Tyneside at the moment and those concerns are everywhere.
In a nutshell it would appear that Newcastle United, despite the influx of French players coming in, are simply not ready to spend big money on tried and tested players.
With no official statements from Mike Ashley or fellow directors so far, fans have been left to assume what the plan is, if there is a plan.
Back in February when the accounts were released, the word from NUFC was that the club wanted to be in a position in which it "could wipe its own nose."
So basically, the club is heading for an operational status in which Ashley no longer needs to inject his own money into the overall running costs.
In theory, well business theory, that may well work.
But football has its own theories.
In short, they are about winning games, keeping clean sheets and scoring goals.
If the price on the ticket is to pay a centre-forward who knows the Premier League say £65,000-£80,000 per week then in reality that is what you have to do to be prepared for a season in the top flight and keep fans (customers) content to the extent that they want to buy a season ticket.
Back in 1997, Newcastle fans celebrated into the night after qualifying for the Champions League for the first time with Shearer, Asprilla, Ginola, Lee and Beardsley on their books to name but a few.
In 2012 they won't be celebrating if the team finishes 14th and the club break even in the financial stakes.
Throw some money at the situation and the current regime will be rocked by exactly how St James' Park will come alive if the club surges up the table like it did in the 1990s and like it did in the early Noughties under Sir Bobby Robson.
That may sound oh so simple, but to do the above you need to purchase the required quality to do it and at the moment (Aug 18 with 13 days to go in the transfer window) that has to be questionable.
To be heading into the second game of the season against Sunderland without a first choice left-back certainly has to be deemed as a flaw in the current approach given the fixtures have been known since June.
The striker issue is even more frustrating for fans given Andy Carroll was sold in January.
As the club blueprint is yet to be aired in public, we are entitled to come to our own conclusions.
The conclusion thus far can only be that United don't seem to be prepared to go past a certain salary, given Erik Pieters is reported in Holland to want £30,000 per week and doesn't look like coming anytime soon.
And that the days of transfer fees over £5million (like Cabaye) are over at least for now.
Until we hear otherwise that is...