Do or do not, there is no try
In a passionate working class area such as Newcastle, telling people "we tried" was always likely to go down like a lead balloon.
Therefore, it was hardly a surprise that the statement released 48 hours after the transfer window was bolted firmly shut until January contained the "we tried" line, it was half expected.
In a nutshell, actions speak louder than words in the world of Newcastle United and failing to emerge without a marquee signing to don the number 9 shirt was never ever going to go down well.
As Yoda once put it: "Do or do not, there is no try."
To rub salt into a very open wound, unlike the January window, Newcastle had much more than a few hours to get a replacement in.
When Andy Carroll was flogged down the road to Liverpool many anticipated the arrival of a new striker pretty early on in the summer.
It didn't happen.
It has been made clear to me that Alan Pardew is far from happy about the situation but there is very little he can do other than walk away.
He couldn't anyway, after signing seven players and making a great start to the season, to some extent he has been backed but it hasn't been easy, losing Kevin Nolan, Joey Barton and Jose Enrique along the way.
It was scant consolation that there was at least some explanation, but the facts of the matter are that United's board have to work hard on a strategy to keep fans informed.
Pardew has fronted all questions about transfers this summer but in reality, the words coming from his mouth would appear to be what he wanted to happen as football manager, rather than what has been happening above his head.
In fairness, the board have agreed to answer the questions of Newcastle United fans via the Chronicle, with 12 questions to the board having been granted.
This is YOUR chance to ask the questions that you want answered and fairest way possible is for us to calculate what the most popular questions are.
Obviously, the question of where's the money gone/going will be one of the most popular but there are plenty of others to be asked.
That is now in the hands of the fans and you can submit your question by going to www.chroniclelive.co.uk
There's every chance people will not like the answers.
But hey, this is a start for Newcastle to reopen the communication channel between the board and the fans.
Ideally, it would be an operation worth carrying out on a more regular basis and in doing so, fans wouldn't be so shocked when Newcastle do it once in a blue moon.
At Man City, Garry Cook has regular dealings with the Press and fans much in the way of Chris Mort.
The idea of a general manager/fan friendly chairman (Sunderland have Niall Quinn) is also a route other clubs have gone down and the appointment of a former player would be an interesting development at St James' Park.
Fans will find it difficult to take in some answers anyway.
It would be of little value to come out and say that Newcastle will spend in January and then not follow it through with actions.
But then the board have tried to go the other way too, when claiming there would be "no capital outlay" back in May 2010, which again landed them in trouble.
It all goes back to selling a product, but if the product is trying to save money and produce a team that has only potential, the chances are some fans won't buy into the idea.
It goes back to the old football or business logic argument, and as stated before on this blog you can't be expecting to order an open top bus to celebrate breaking even on financial sheets.
Indeed, it is all about winning football matches, exciting football and moving up the leagues.
That's what generates excitement in this city and as Sir John Hall found out, it also generates money - albeit during a different financial era.
When Newcastle went from the old First Division to the Premier League, everybody and their gran wanted to be seen in Toon merchandise.
Just 12 months earlier, as Freddie Fletcher will testify, the club shop were not even selling an up to date replica kit with fans still swanning round with those awful ironed on blue stars to cover up the Greenalls logos.
Speaking to Alan Shearer yesterday, he stated that Newcastle are unlikely to get into the top six unless money is spent on the team.
So basically, Newcastle United are left trying to sell tickets for a team that might finish in mid-table and might have a run in the cup if we're lucky.
Life is short, and seems even shorter when you've gone 42 years without seeing your team pick up any silverware.
Of course, winning football matches changes things but asking the current crop of players - who have done very well so far by the way - to challenge the top four is a massive ask.
Some of Man United and Man City's performances so far this season has been frightening - but that's what mega money buys you.
Nobody expects Newcastle to be splashing that type of money because that's the way it's been for the last few years.
Without encouragement though that it might change with one or two big signings, the sight of empty seats could be a more regular feature.
As Mark Jensen of the Mag put it nicely: "The sight of any empty seat at St James' Park is a sad one."