The day after judgement day on Tyneside
On a day when Newcastle United fans should have been celebrating a new striker, they instead discovered that you can't fly in a helicopter over Battersea after 8pm at night as a late bid for Bryan Ruiz went the same of Charlie Zog back in January.
To be honest, most Toon fans had already guessed that Newcastle United would probably not get the striker they wanted on transfer deadline day.
Basic logic tells you that, if something hasn't happened by the last day of the designated window, it probably wouldn't happen at all.
And after all, Toon fans have had plenty of practice sitting up to the late hours on deadline day watching over-hyped reports from various spots around the country to take in the day of judgement.
All of it was painful to watch.
A simple assessment of the Toon squad on September 1 sees Sylvain Marveaux, Demba Ba, Yohan Cabaye, Gabriel Obertan, Mehdi Abeid, Rob Elliot and Davide Santon "over the line".
What it gives Newcastle is options, what it doesn't give, is cover for the centre-back area or the proven striker that has been craved ever since Andy Carroll was flogged.
In total £47million has been pumped into the coffers at St James' Park with £12.65million spent.
Somewhere in the middle of that, surely the boat could have been pushed out to bring in a new striker?
There are plenty of questions to be answered.
As stated a batch of questions from Chronicle readers were sent to the powers that be last month and we still await those answers.
Without any kind of public address, fans have no choice but to make their own conclusions.
In light of the closure of the window, you have to ask, whose decision is it not to spend?
In the past Alan Pardew has simply said: "Mike says yes, or Mike says no."
He also said that the £35million would be spent from Carroll.
The manager has also drawn comparisons with his board at Charlton which featured
over a dozen directors and feels decisions can be made quicker.
But surely Pardew after the transfer deadline day disaster, MUST, MUST be feeling let
down after not getting the striker he has talked about since the day that Carroll was sold
after weeks of him seemingly being to told to tell the media he wasn't for sale.
Like Allardyce, Keegan, Hughton and even Kinnear, Pardew is discovering how hard it is working at a football club which runs on business logic and not the laws of the beautiful game.
You also have to ask, why won't Mike Ashley talk to the punters?
The Ashley regime started well enough after he replaced the by then unpopular figure of Freddy Shepherd, who was slated for not spending enough money and letting the team slowly stagnate in the eyes of fans.
Don't forget he appointed a fan friendly chairman in Chris Mort who was happy to relay information to fans, media and fanzine editors alike.
It's never been clear if Derek Llambias has been a direct replacement for Mort with the Londoner coming in with a chief executive title and the times when he has came out to face the music, he probably feels he can't win because the animosity is so great.
Shortly after Mort left, Keegan quit his post and the biggest tidal wave of fan unrest we've seen occured on Tyneside under Ashley.
He immediatley put the club up for sale and perhaps still feels like he got a raw deal, hence his decision not to speak.
As far as animosity is concerned towards board statements this is because United only make official statements (other than the manager) once in a Blue Moon.
Whether the alternative is to speak once a week or once a month or be on the end of a telephone is another matter, but communication can certainly ease fan tension and start filling those 10,000 empty seats.
If Ashley came out and delivered a gameplan that suggested United were not set to spend, the Geordie public could accept the bitter truth and everybody would know where they stand.
Do Newcastle have money to spend?
The answer would have to be yes.
Yet the issue seems to be that Newcastle don't want to spiral into the debt they were in when the club first changed hands and the wage bill was through the roof with under-achievers like Luque, Geremi and Owen on the books.
Since then the financial pendulum has swung to far in the other direction and there seems to be too much caution.
Bringing in French players because they are cheaper does certainly guarantee they will be as much of a success as players from Spain or anywhere else, should the French players not hit the heights the chances are you would lose money by having to sell on at lower fees.
Most fans will be fair about the incoming players but with the centre-back area looking thin on cover and the lack of a quality striker, it is understandable why fans feel the way they do.
Why refuse to pay high wages?
Again with players such as Geremi picking up £58,000 per week for swanning around in his flip flops and big earners like Mark Viduka, Michael Owen, Albert Luque and Xisco all picking up huge pay packets for at times giving little in return, the board seem to be scarred by the balance sheets and don't want to be in that position again.
A top quality striker will demand £80,000 per week, plus transfer fees and agent fees.
And unless United are prepared to go that extra mile, the big guns will be prepared to go elsewhere.
Is this all really down to Pardew?
Pardew is the only official voice of the team for Newcastle.
When players have discussed politics they have been fined like Enrique and Barton.
Pardew has learned some lessons since taking over as gaffer, since telling the world that Carroll wouldn't be sold to telling a packed Press conference that he was "100%" sure that he would bring in a replacement.
It would appear that Pardew has tried to use the media to get out his thoughts on what should happen or should have been happening.
So far this has been to no avail to an extent with no striker through the door to replace Carroll since January.
Pardew's record of eight defeats in 27 games in charge is respectable enough and nobody can surely argue with the start he has made to the season with a scratch team and playing without a recognised left-back.
It is Pardew who has faced the music and as a football manager who has tasted success elsewhere at Reading and West Ham, surely he would have told the board on numerous occasions that he needed a striker.
Judging by this comments to the media he did.
Yet some fans will argue that it was his job to push the board harder in order to get the targets over the line, despite being in the difficult position of upsetting his employers and getting what he needs to improve the team.
As John Motson once said: "Who would want to be a football manager?"
So what happens now?
It will be up to Pardew and the fans to pick up the pieces - starting at QPR.
Leon Best has already vowed to step up to the plate and get the goals but the emphasis is equally on Demba Ba who now flies the flag as the club's most consistent striker.
Shola Ameobi and Peter Lovenkrands will also bring experience but that won't convince every fan.
Nile Ranger, albeit in trouble, remains on the books and Sammy Ameobi at least gives the fans something to bite at in terms of a young star coming through the ranks who has already showed promise.
Newcastle now have to build on the start they have made and have no distractions with Cabaye, Obertan, Marveaux and Santon able to settle into the team.
Throw into that Hatem Ben Arfa's impending comeback and Dan Gosling's return to the fray, Pardew will feel he has reliable bodies on his hands.
And the fans?
The fans don't need to be trumped up by anybody.
Consistently they turn up to get behind the team and have done so patiently in pre-season and in the opening four matches without any serious level of protest.
Fan groups have been coming together in recent weeks and have attempted to rally the troops with #bringbackthescarves campaign.
As ever through hard times, the show must go on in their eyes.
What do you think?