This is our house
Attempting to change the name of St James' Park was always going to go down like a lead balloon on Tyneside, and inevitably the idea has been met with universal disapproval in the city.
Even the Newcastle City Council have got involved on this one with Henri Murison commenting: "While the council values its relationship with the club it has no plans to change any existing way-finding signs which bear the name St James' Park."
And from what we know the Metro station will also be staying as St James'.
It will also still be known as St James' Park on the pages of the Chronicle.
We can all see the idea of extra money coming into the club, and if that happens it has to classed as a positive - if the fans are going to see the value of it on the pitch.
But for those fans it will always be St James' Park.
All of this has been an unwanted distraction for Newcastle fans at a time when they should be enjoying the buzz from being third in the table.
Don't forget it was only six days ago that United levelled the record of the Entertainers team from 94/95 to equal the best start to a Premier League campaign!
Throughout everything that has gone on at St James' Park this year, one thing has stayed the same.
Toon supporters have really got behind their side and on the football side of things (the most important part of NUFC) they have really tapped into what Alan Pardew is trying to do.
Long may that continue, and despite tough times ahead, for example Man City and Man United away up next, I can't see that great support buckling anytime soon.