Why Adam Campbell has his feet on the ground and eyes on the ball

By Lee Ryder on Aug 25, 12 11:30 AM

Newcastle United boss Alan Pardew is bang on the money when it comes to his approach with exciting teenage striker Adam Campbell.

Pardew is making sure his feet stay firmly on the ground and giving him tastes of first team life gradually.

At just 17 it is obvious that Campbell is already a down to earth lad who could have a great career in front of him.

In the Twitter-age, expectation, hype and spin are something that the written press or any football club can't really control.

Unlike the days of yesteryear, every fan has an opinion and every fan has the ability to publish it and share it with the rest of the entire world.

Campbell's emergence is impossible to ignore, dangerous to play up and it can be difficult to get the right balance.

There is a difference between hype and simple reporting.

As far as the local paper is concerned recording the progress of a young Tynesider is something that the public want to see and want the player himself to succeed.

It's been no different from Jackie Milburn to Andy Carroll.

Campbell may or may not reach those heights, all he has at the moment is his shot and the Geordie public will be right behind him every step of the way.

Nobody is saying that Campbell will go on and dominate world football, but if a player becomes the youngest in the club's European history that moment will be recorded.

Thankfully so far Campbell has simply enjoyed the moment.

His working class background will see to that.

And make sure he doesn't end up saying something stupid or anything on par with say Nicklaus Bendtner who once said: "I'm the best player in the world."

He was quick to dedicate his debut to his mother and father shortly after the final whistle on Thursday night against Atromitos.

And you could tell he isn't the type to get carried away as he was still getting his head around the fact first team players - who he has watched from the stands in the last few years at St James' Park - are now calling him by his name in training!

I would say that Campbell's emergence is Roy of the Rovers stuff but the publication ceased to exist the same year that he was born!

The world has changed in football since then, but the opportunites will always be there.

Campbell has already spoken about not taking anything for granted and is prepared to work hard to achieve his dreams.

Not everybody who comes through the ranks at Newcastle will be the next Andy Carroll.

Nothing is a given and there are plenty of examples of it too.

Phil Airey spoke of his dream of wearing the number 9 and following Carroll's footsteps what only seems like five minutes ago before dropping down the divisions.

Paul Brayson is another example, although he will rightly argue he was never given a fair crack of the whip.

Michael Chopra was a player that burst on to the scene on equal billing as Wayne Rooney no less only to end up at Ipswich while Wazza has climbed the highest heights.

However, with Pardew at his side at Newcastle the only approach for Campbell at the moment is to take it step by step.

Something both are carrying out in good fashion at the moment.


Lee Ryder

Lee Ryder - Proudly born and bred on Tyneside, the Chronicle's chief sports writer has followed the fortunes of the club over the last three decades as a Toon fan and football writer.

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